“Our customers are our first priority,” Joey Gabarda, Class Honda of Midland owner said. “Our goal isn’t to just sell someone a car, we’re selling an experience that will keep people coming back for years to come.” Gabarda says the award shows that people are taking notice of the kind of experience customers have at his dealership.“I have the best team in the region and this award proves that,” he said. Part of the culture at Classic Honda of Midland is to remove the mystery behind purchasing a vehicle. “We know that purchasing a car is the second biggest investment a person will make throughout their life -- that’s why we capitalize on equipping our customers with the tools they need to make not only an educated purchase, but the right one,” Gabarda said.A customer-first policy extends from the showroom to the service department. “We say that the people up front sell the first car and the service department sells every car after that,” Tom McMullin, Classic Honda of Midland Service Director said. If a customer comes in with an oil change or car troubles, McMullin’s team will be with you every step of the way. “We are here to show every customer what exactly we are doing to their vehicle to make sure it’s running better than when they brought it in,” McMullin said. “To show you how committed we are to customer service, our team will walk you out to your car when we are finished with it, do a full walk around and explain what we did and answer any questions they might have.” Initiated in 2015, the Consumer Satisfaction Awards recognize top car dealerships in the U.S. and Canada.