Classic Honda Of Midland Receives DealerRater Consumer Satisfaction Award

Recognized for Top-tier Reviews from Car Shoppers across the U.S., Classic Honda of Midland Consistently Exceeds Customer Expectations in the Midland, TX area

Midland, TX – 2/4/2022 – Classic Honda of Midland was awarded a 2022 Consumer Satisfaction Award by DealerRater, a leading car dealer review and reputation management platform and company of Cars.com Inc. (NYSE: CARS). Consumer Satisfaction Awards recognize the top 10% of auto dealerships delivering exceptional customer service as rated by online reviews.

“DealerRater.com experienced record consumer review volume in 2021 - more than 1.1 million. This is a strong testament to the ability of dealers and their teams to adapt quickly to new shopping expectations. They’ve stepped up in a big way to meet consumer needs with outstanding service, and Classic Honda of Midland stood out among its peers,” said DealerRater General Manager Jamie Oldershaw. “It is imperative, not just during challenging times, but also when our industry returns to normal to deliver above and beyond customer experiences to car shoppers and Classic Honda of Midland provided superior customer service in 2021.”

Top-reviewed dealers engage in digital-first services.

Home delivery and virtual appointments were powerful drivers of positive reviews. Winning dealers who offered these services scored on average a 97% positive review rate, nearly 5 percentage points higher than dealers without.1

The Dealer of the Year Awards indicate the value car shoppers place on dealers’ adaptability to provide the very best service even when the industry is challenged by inventory shortages and increased car prices.

“Exceptional customer service is our number one priority. Customers leave here satisfied and they’re willing to let others know,” said Joey Gabarda, owner of Classic Honda of Midland. “We do this by having the best inventory, being transparent in the buying process and being easy to do business with.”

Successful dealers engage with customers, a critical component to their success.

The digital engagement of employees at dealerships proved especially critical this past year as car shoppers conducted the bulk of their research and vehicle purchases online. Award-winning dealers on average responded to customer reviews over five times more frequently than non-winning dealers. Dealers that go above and beyond traditionally respond within 24 hours.

Additionally, about 91% of winners provide their staff with Employee Profile Pages on DealerRater, which allows car shoppers to ask questions and connect with individual salespeople at a dealership before ever stepping on the lot.

Consumer Satisfaction Award Methodology

Consumer Satisfaction Awards are given to the top 10% of U.S. new-car dealers as well as independent and Canadian dealerships that earn at least 25 reviews and maintain a minimum average review rating of 4.0 out of 5.0 during the 2021 calendar year.